I think that the point that has been raised about people not wanting to align themselves with shooting needs to be taken seriously. Having said that, I think we can navigate around it if we have a properly co-ordinated approach. A 'Let's get more guns out there' type of headline is going to fail straight away. A 'Disgrace of abandoned disabled Para-Olympics sportsmen' line is much more likely to be received well. If we could get a TV company interested, it would be a great chance to show the sport and its adherents in a positive light.