To a point I can understand that but only to a point. For many people they don't, won't or can't notice or appreciate the difference between a £100 scope and a £500 scope. There is also no guarantee that the £500 scope will actually suit them or their purposes better though. What does amaze me is when people point blank refuse to accept that there is, or may be, a difference. You see similar when it comes to pellets. Joe Bloggs happily parting with over a grand for a rifle but bitching like a girl over the prospect of paying more than a fiver for a tin of 500 pellets.