From the GCN Proposal:

Gun shops should not be allowed openly to display what they are selling. It is to be hoped that this would deter young people from treating guns as simply another consumer product. Guns on open display cause alarm to members of the public and reinforce a sense of insecurity
And then something from yesterday's newspaper, about a Land Rover ad which was banned for including a woman firing a starting pistol.

However, 348 viewers complained to the media regulator, Ofcom, earning the commercial a place in the top 10 of adverts to have attracted the most complaints. Ofcom ruled that it had breached guidelines on harm and offence and must not be shown again. It said: "Given regular coverage of high-profile shooting incidents and public concern about the wider social impact of the so-called gun culture, the glamorisation and normalisation of guns, even indirectly, is simply offensive to many people. "In this advertisement, the starter pistol was used in both an apparent casual manner and just for fun, to signal the start of the man's journey. The domestic setting, together with the gun simply lying in a drawer, normalised the ownership of guns.
(full story at http://www.telegraph.co.uk/news/main...9/01/nad01.xml)

1 - 348 people out of 50,000,000? Doesn't seem much, really??

2 - Why shouldn't the ownership of guns be normal? We haven't got two heads and green skin. We're normal too. GRRRRRRR.