Sorry Guys
This one is down to me since I originally produced this WITH a set of rules as part of the .PDF where it tells you that the bull for 10 points is the inner WHITE ring Containing an X ring as Phil G said. The X ring is an OUTWARD scoring ring to help differentiate between good and excellent shots. Think of it as 10.1 points with the extra 0.1 ONLY coming into play as a tiebreaker.
So far I don't need it but I'll keep trying.
Strictly speaking we do not need it as this is an honesty based contest but the target was intended as multi-functional for "live" comps.
I will ammend the .PDF to include this info.

Target Bunny