Originally Posted by
VALE BOY
Ive been reading this thread with interest, particularly with the references to Webley and BSA. My interest in airguns began as a schoolboy in the mid-sixties when most of the airguns I was aware of were various Dianas...the Milbro ones made in New Stevenson, near Motherwell in Scotland, mainly models 16, 22, 23, 25 and 27 and BSA Meteors and Webley Falcons....Mk3s and Airsporters were relatively rare and usually referred to in hushed, revered tones.
The most typical encounters with the Dianas and Meteors and what I guess were Cadets was at 'The Shows'...the travelling fairgrounds where the air rifle galleries were the biggest attraction to me and my pals who mainly were denied the pleasure of owning an airgun due to parental denial....and of course most of these were pretty knackered with dubious sights and barrels.
In those days, we had little or no knowledge of foreign manufacturers except for the Relum Tornados which could be bought from mail-order catalogues such as Empire Stores, Kays etc and Crossman pump-ups which reputedly banged a hole in a galvanised bin if you put in a dozen pumps. German makes were almost unheard of and remained a bit of a mystery.
I suppose many lads my age were interested in airguns at that time and quite a few of my friends bought them as we got into our late teens. I think, to a great extent, a fair bit of this interest in guns was generated by the plethora of
'Westerns', as they were called, on the telly.
In the fifties and sixties, between the BBC and ITV, there must have been about 20 different series including The Lone Ranger, Range Rider, Wells Fargo, Laramie, Boots and Saddles, Wagon Train, Gunsmoke, Bonanza and loads more.
I mention this because I feel this resulted in a ready-made market for airgun manufacturers and of course attitudes towards guns, shooting and hunting were much more relaxed and accepted. If you look at the advertising which was evident in all kinds of publications, Exchange and Mart, catalogues, magazines and comics at the time and of course in previous eras where newspapers would carry adverts depicting schoolboys resplendent in their Blazers and Caps, there was no denying where a large proportion of the market was targeted at. And of course this made financial sense to these manufacturers as it is a basic economic premise to engage new markets and customers.
However, due to gradual changes in attitudes, social behaviour, leisure opportunities, decline of engineering manufacturing industries, advancements in technology resulting in passive, sedentary recreation involving computers etc and legal restrictions which have occurred progressively (regressively?) from the early seventies, that market for selling airguns to an 'ever-recurring' new young customer base has diminished noticeably.
There is a distinct parallel in the decline of the British airgun industry and shooting in general and the virtual collapse of the British motorcycle industry. In many respects the BSA Airsporter and the Webley MK3 were the equivalent of the Triumph Bonneville 650 and the Norton Dominator 650 SS respectively. All of them had their origins in designs and materials emanating from the 1940's but using pre-war manufacturing processes. The Airsporter and the Bonneville being more stylish and the Webley and the Norton, arguably more substantial.
All of them were 'updated' with a succession of minor changes and specifications, usually on a cost-cutting basis and introducing plastic based components. And this 'evolutionary decline' of the Airsporter from the 50's into the mid-70s from the Mk1 to the Mk4/5 and the Bonneville, in particular is so evident where the earlier models are generally superior and held in greater regard.
To an extent Norton managed to succeed for a while with the Commando but they were living on borrowed time as they were mainly cosmetically updating an old design which had reached the end of it's practical development and couldn't compete with the technologically advanced offerings from Honda, Yamaha, Suzuki, Kawasaki, BMW and Ducati.
Webley, of course, replaced the Mk 3 Underlever with the Osprey Sidelever with its Beech stock and plastic components instead of the Walnut stock and metal components of the Mk3.....meanwhile, over the years, the target customer base
( mainly males in the 16-30 age range) is exponentially diminishing due to the factors previously mentioned plus, as far as bikes are concerned, cars becoming more affordable with ever-improving performance.
However, having said all that, it is extremely commendable that there has been a number of innovations and developments in the airgun industry and the motorcycle industry, for that matter, that have occurred in this country over the last 30 odd years or so, which have inspired great designs and mechanisms, but with a lowered production output. However, from a commercially viable point of view, sadly the market is no longer there to justify the costs of research and development and subsequent production on a substantial scale. These generational and social change factors that I have referred to have resulted in this present outcome and sadly I feel it's the end of an era.
I don't mean to sound negative, I'm just trying to be realistic and I think that many of us have to be grateful for living in a period of time where the products of engineering innovations and developments in many aspects of life...not just airguns.. have been available to us ( apart from Falke 90's..not enough of them made) and we should make the most of continuing to enjoy them while we can...C'est la Vie, Rodney!