well said that man!UK RFD's have put themselves in to a vicious circle of their own making . In the years before we looked into internet shopping etc they had the market cornered , either we bought off them or went without . Their mark up on everything was massive and they enjoyed big profits . As we started to look elsewhere they did nothing to be competitive and as their regular customers have disappeared every sale has become very important to them and to survive they need to make as much profit off every sale so their prices remain way above the MRRP . Their customers continue to vote with their feet and they still stand behind their counters and do nothing to turn things around . RFD's can bleat about why we should be buying from them but when they could have been earning our loyalty they concentrated on their profits and we owe them nothing.
There is no reason at all why they can't source products from the same manufacturers that the other European dealers use and at the same prices . They could already be doing just that and still not passing the savings to their customers or if they're not then why not ?
I buy my JSB Exact pellets from a UK dealer at £5.75 per tin . That dealer makes no secret about buying bulk from the manufacturer and then passes its massive savings straight on to myself and other customers. They could easily put more mark up on these pellets and still sell them but they don't .
As a retail manager for many years , with a company much larger than any RFD , I know very well that my pellet supplier has moved with the times and adopted a "buy them cheap and pile them high" strategy . They make more profit from selling countless units fast and cheap than less units at sky high prices in much the same way the company I work for his taking a hammering from aldi and lidl .
My RFD is selling the exact same pellets at £10.20 per tin . If he is buying at high prices and barely making any profit above his costs, as he would have me believe, I will help him by sourcing them for him . If he pays me £6.75 per tin of JSB's I will supply him with as many as he needs at that price . If he sells them for £8..20 per tin the remnants of his customer base will feel they are getting a great deal and they may even be fooled into a misguided sense of loyalty . Anybody with a computer and a internet account can now source products cheaper than their RFD and can now see how much their hard done by UK RFD has been taking them for a ride since they opened their doors .
If the difference in prices was marginal I would be the first to give them my support but unfortunately they are reaping what they have sown . I have given a example of a thriving UK based company with great prices and customer service so please don't use VAT to justify other RFD's high prices because my points above show it isn't always the case .