There's no question that Beeman is a giant in the field of airgun marketing copy. He alone built the idea of an adult airgun in the US. It's probably hard for someone not in the US to appreciate how ingrained the idea was of any airgun, no matter what, as being a toy. Only with Beeman did that perception change.
We had many conversations, back in the day when he still talked to me, and one of his favorite stories was when, at a big European gun trade show, the RWS marketing guy said to him, "We're coming to the US and will price our guns to take over the market." Beeman's immediate thought was, "time to go big on quality and out-flank these guys." That's when Beeman marketing copy when nuts about super high quality, along with a significant rise in prices. It worked. Made himself a millionaire in the process.