I think also that you need to factor in the aftersales too. After coming back into shooting my first scope, bundled with a rifle, was a Hawke and after liking it so much Hawke has since been my go to brand, I think I have maybe a dozen or so now.

One of them, a Vantage max, developed a fault with the IR and in less than a week I had a replacement. On another, one of the serrated turret adjusters was slightly mis-cast. No big deal really as it was cosmetic but again, after an e-mail, Hawke sent me an adjuster, screws, and a new turret cap.

All my scopes say Made in China.