At the more entry level end, Hawke Vantage Max 4-12x40, or the new Vantage SF range. Maybe Panorama too.
Then MTC Connect in either 34 or 24mm objective have quite a following, or the Mamba Lite 3-12x42
Then the fixed mag Optisan 10x44 (or it's predecessor the Viper 10x44). More so than the fixed Sidewinder 10x42 which I've just started using (possibly due to the Optisan's reticle).
Above maybe £500 its hard to tell what's popular. Not many shooters go this high, and there are lots of options still so I've tended to see one or two of the posh ones but not great numbers. Maybe March scopes will be the popular 'high end' choice with their 1-10x24