Quote Originally Posted by svendogg View Post
How come the free magazine with airgun world is different in particular stores? I bought the latest AGW in Tesco in Horwich, Bolton on Saturday and it came with a free copy of sporting shooter. Not my usual read, but I find bits interesting and hey, it's free. Went into Tesco in Farnworth, Bolton, on Monday, and the same copy of AGW was bundled with Airgunner?! Had I known I could have got it with Airgunner instead I maybe wouldn't have bought it earlier.

Why the different bundles in different stores of the same chain?
I believe our marketing department go with what has worked best in the past, mate. Also, there could be more relevant content in one mag' than another, which would prompt a targeted promotion. That's how I think it works, anyway, although I'm pleased to say that marketing isn't under my control, so I could be wrong.