In the days of Theoben then they had the rudest and most unhelpful telephone receptionist ever. She just didn't like people and must have been found in some Fen dike from the dark ages.
The quality of engineering, wood, and bluing, was better than anyone else's. Mid term the rifles looked fantastic, and I wished they hadn't tried to give them a "modern" look. There was a few other changes that didn't add anything much to the plot.
They were still a high ticket priced rifle compared to most other things out there. The gasram didn't add enough, and he trigger wasn't a record. And the PCP had taken over the world of precision accuracy; easier to shoot too.
People still buy springers because they want to shoot a springer. Air Arms makes fantastic springers. Others good ones, and some cheapies. Just not enough room for the gasram done as premium quality rifle. Theoben should have stuck with PCP's but even there the competition mounted to what we have today. Same reason to buy a gasram. But if its accuracy and state of the art you want then look at PCP's.
The comment about Thatcher and there being little money about is rubbish. In truth BSA and Webley went bust because the market for super cheap had gone. There was loads of money for performance which is why the Venom tuners did business. Weihraugh was making money to the point they could design and deliver the HW77. The Jap scope market went ballistic. There was money for quality, quality boys toys.
Heck carp rods could be bought for £100's of pounds.
It wasn't the case of no money, it was the case of loads of money for better kit.
Today a top PCP is several £k. Scopes too at all prices including over £2K. Lots of people are finding the cash for this stuff not just the super rich.
And it can't all be put down to inflation. In truth today mid range good kit is about the same price as the old stuff, but a whole lot better. A HW35 today has never been so cheap once discounting has been done.
Standards of living have been going up. Machining has got better. Its called progress. If thee is one niggle then it pellets now, they may be very good but wow they have got pricy. You would think they were inkjet cartridges!