I've asked this question many times. I always get a fairly even spread of answers, both arguments having their merits. So lets try looking at it this way: A few select firms bring out a new pellet. It's made to excruciating levels of quality and uniformity. It doesn't really give a marked difference over pellets currently on offer though. It does however cost three times as much as current offerings. Do you pay three times as much to "guarantee" you are getting the best possible?