It must be a concern for the likes of HW, AA, BSA that as they (I hope) try to keep prices down, the lower cost PCP competition from Turkey and China offer more features, and apparently strides in quality over the last few years. BSA/Gamo have used the Gamo brand to offer more competitive packages, but Kral, Artemis, SMK etc seem to get better and better feedback on this forum. Personally I still value the spares availability of the established brands, but I fear that unless upwards price creep is controlled the prestige brands will struggle.