Only tenish?1 In that case, I really cannot see how this project will work. Why will modern shooters buy a rifle that underperforms on power? The answer is that they will not, particularly given the price premium.
I would like to see the business plans behind this project. Clearly, that will not be possible, so I am scratching my head, trying to work out how this is going to generate money to cover the cost of capital.
I am cheering for Sterling but just cannot see how this is going to work from the financial perspective. I hope I am worrying unnecessarily!