The problem with the original webley was that they were losing money. At the end they were selling longbows, hurricanes and tempests at cost.
AGS bought webley, and their debt, and then changed their name to webley ltd.
Their intentions were to move the factory abroad so that materials/labour would be cheaper and to keep prices roughly the same.

The problem came when they started to dismantle the factory and it basically fell apart. Many of the surviving machines were on their last legs.

I guess that after spending all that capial in purchasing Webley in the first pace that there wasn't much left for purchasing new machinery. Hence why they have gone elsewhere and rebranded.