Originally Posted by
Gary C
The basic design has no I/R and our budgeting and pricing was based on non-I/R. Unbelievable as it seems our aim is to provide better value for UK customers so we added I/R, Mounts and sunshade out of our margin to provide the best VFM. To add 3 more skus is not practical and in all honesty the vast majority appreciate the I/R as an option.
Remember that the vast majority of shooters are sheep and would sooner have a big name brand that's junk than one of ours. We are Johnny nobody and as such the shops wont stock their shelves with our goods hence the reason for a limited product range.
Lloyd of B.A.R and Tony Belas have been invaluable to us in helping with design input and forecasting
Hi Gary ... I'd admire your focus and commitment to the customer, particularly as it is costing you £££s on the margin front! I'll pay dividends I'm sure.
I suppose it is inevitable that people are going to go with big name brands because their minds it is those that are "tried and tested" by market forces. Maybe some do buy junk but I suspect they look through them first and hope that they're not!
I'm surprised by the attitude of the shops because in terms of media focus, you get some get great attention in write-ups in lots of magazines. What's been the attitude of the American market? That's where the big bucks will be.
Like anything, it all boils down to advertising and marketing largely when it comes to shifting gear [as long as the product is at least good] and the big companies can afford to do that.
Have you ever thought about doing a promo video for your products and sticking it on YouTube (the tricky bit will be filming through the scope, but it's not impossible). Maybe base it around a hunting trip or something, to give it a bit of narrative. What's the most popular pellet / bullet choice today -- perhaps some kind of deal to stick a circular paper advert on the inside of the tin / bullet box. Just thinking aloud about getting exposure...
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