They use .177 because that is what the rule book says they must use, nothing else
if the rules changed they would switch and then you'd be posting the same about whatever that new cal was
I remember reading a Pyramid Air feature about how difficult it is to bring a new calibre to the market,
The diehards refuse to accept that the benefits warrant change and manufactures won't adopt something, on cost grounds, until they know the market exists,
so someone has to take a punt & hope the rest follow.
.20 is a prime example in air rifles, 17WSM a prime example in rimfire, both offer benefits in the field, but struggle (in the UK) because people will stick with what they know,
exactly the same is happening with EV's, very few were interested 5 years ago, but because of the perceived health benefits Gov's have stepped in to force the change away from ICE's.