The problem with this new venture, as I see it is multi faceted.

Firstly, who will buy first to be a test purchaser?
And
If the first few reviews aren't good, it could be a massive financial foul up. People aren't confident - India and precihole arent exactly known as a hotbed of quality rifles. People are suspicious of this significant shift and if those concerns are vindicated, that stain will remain for years to come... Think "BSA and Spain" or "Webley and Turkey". I hope air arms have done their due diligence checks.