Quote Originally Posted by Muskett View Post
I don't doubt what you say.
Theoben went bust.
Gun shops still sell shed loads of .22 rifles because many still think air rifles aren't much cop outside the farmyard. Oh how things have moved forward.
Bottom line is the .20 struggles in the market place. Every few years someone tries to get a bit of traction and for the calibre to pick up. It never has in the UK. Shame really.
Theoben going bust was nothing to do with the rifles, an article at the time reported (allegedly) iffy dealings linking their collapse with the setting up of RAW USA.

.20 struggles in the market place because you can't walk in to a dealer & buy one put rifles on the shelf at the same price as the other cal's & they will sell.

It's exactly the same argument I had with BSA's marketing director about .25cal back in 2010.